Business Can Be Better https://www.betterbusinesspodcast.com/episodes/ A podcast for business owners. Thu, 23 Jan 2020 19:09:30 +0000 en hourly 1 https://wordpress.org/?v=5.3.2 https://www.betterbusinesspodcast.com/wp-content/uploads/2019/05/business-can-be-better-podcast-icon-small.png Business Can Be Better https://www.betterbusinesspodcast.com/episodes/ 32 32 Kelli-Rae is Canada's best-reviewed business coach and consultant, and Lane is an award-winning marketer. Together they host a podcast that guides business owners to better success. Kelli-Rae and Lane clean episodic Kelli-Rae and Lane lane@londonroadmedia.com lane@londonroadmedia.com (Kelli-Rae and Lane) A podcast for business owners. Business Can Be Better https://www.betterbusinesspodcast.com/wp-content/uploads/2019/05/business-can-be-better-podcast-cover-large.png https://www.betterbusinesspodcast.com/episodes/ TV-G Alberta, Canada Weekly Episode 023: Avoid Failing Business by Knowing Your Market https://www.betterbusinesspodcast.com/episode/023/ Thu, 23 Jan 2020 19:09:28 +0000 https://www.betterbusinesspodcast.com/?p=790 https://www.betterbusinesspodcast.com/episode/023/#respond https://www.betterbusinesspodcast.com/episode/023/feed/ 0 <p>How well do you know your market? Do you know how large it is, how much market share you have or can hope to gain, how saturated or under-served it is, who your major competitors are?</p> <p>Too often, businesses pop up that you can see are doomed to fail because there is no market to support them or they have no differentiator in a saturated market.</p> <p>The post <a rel="nofollow" href="https://www.betterbusinesspodcast.com/episode/023/">Episode 023: Avoid Failing Business by Knowing Your Market</a> appeared first on <a rel="nofollow" href="https://www.betterbusinesspodcast.com">Business Can Be Better</a>.</p> How well do you know your market? Do you know how large it is, how much market share you have or can hope to gain, how saturated or under-served it is, who your major competitors are? Too often, businesses pop up that you can see are doomed to fail be... How well do you know your market? Do you know how large it is, how much market share you have or can hope to gain, how saturated or under-served it is, who your major competitors are?<br /> <br /> Too often, businesses pop up that you can see are doomed to fail because there is no market to support them or they have no differentiator in a saturated market. Kelli-Rae and Lane clean 56:21 Episode 022: How to Earn Fans with Content https://www.betterbusinesspodcast.com/episode/022/ Thu, 16 Jan 2020 17:49:00 +0000 https://www.betterbusinesspodcast.com/?p=780 https://www.betterbusinesspodcast.com/episode/022/#respond https://www.betterbusinesspodcast.com/episode/022/feed/ 0 <p>The word "content" has become so common in the last couple of years — Facebook content, YouTube content, blog content, Instagram content, content, content, content. We've begun referring to our videos and graphics and photos and stories and articles as just "content."</p> <p>But how do you use content to create raving fans of your brand? It's what content marketing does so well. But how?</p> <p>The post <a rel="nofollow" href="https://www.betterbusinesspodcast.com/episode/022/">Episode 022: How to Earn Fans with Content</a> appeared first on <a rel="nofollow" href="https://www.betterbusinesspodcast.com">Business Can Be Better</a>.</p> The word "content" has become so common in the last couple of years — Facebook content, YouTube content, blog content, Instagram content, content, content, content. We've begun referring to our videos and graphics and photos and stories and articles as... The word "content" has become so common in the last couple of years — Facebook content, YouTube content, blog content, Instagram content, content, content, content. We've begun referring to our videos and graphics and photos and stories and articles as just "content."<br /> <br /> But how do you use content to create raving fans of your brand? It's what content marketing does so well. But how? Kelli-Rae and Lane clean 49:17 Episode 021: Is the Customer Always Right? https://www.betterbusinesspodcast.com/episode/021/ Thu, 09 Jan 2020 23:11:00 +0000 https://www.betterbusinesspodcast.com/?p=769 https://www.betterbusinesspodcast.com/episode/021/#respond https://www.betterbusinesspodcast.com/episode/021/feed/ 0 <p>What's your customer service mentality? Do you approach your business with the idea that the customer is always right? Or have you found a different model for customer service?</p> <p>The post <a rel="nofollow" href="https://www.betterbusinesspodcast.com/episode/021/">Episode 021: Is the Customer Always Right?</a> appeared first on <a rel="nofollow" href="https://www.betterbusinesspodcast.com">Business Can Be Better</a>.</p> What's your customer service mentality? Do you approach your business with the idea that the customer is always right? Or have you found a different model for customer service? What's your customer service mentality? Do you approach your business with the idea that the customer is always right? Or have you found a different model for customer service? Kelli-Rae and Lane clean 44:06 Episode 020: What’s Your Exit Strategy https://www.betterbusinesspodcast.com/episode/020/ Thu, 12 Dec 2019 15:00:00 +0000 https://www.betterbusinesspodcast.com/?p=762 https://www.betterbusinesspodcast.com/episode/020/#respond https://www.betterbusinesspodcast.com/episode/020/feed/ 0 <p>At some point, you're going to need to pass on your business to someone else. It might be to a family member, business partner, or a buyer. So what's your exit plan?</p> <p>The post <a rel="nofollow" href="https://www.betterbusinesspodcast.com/episode/020/">Episode 020: What’s Your Exit Strategy</a> appeared first on <a rel="nofollow" href="https://www.betterbusinesspodcast.com">Business Can Be Better</a>.</p> At some point, you're going to need to pass on your business to someone else. It might be to a family member, business partner, or a buyer. So what's your exit plan? At some point, you're going to need to pass on your business to someone else. It might be to a family member, business partner, or a buyer. So what's your exit plan? Kelli-Rae and Lane clean 41:19 Episode 019: Focus On Being Different, Not Better https://www.betterbusinesspodcast.com/episode/019/ Thu, 05 Dec 2019 17:25:00 +0000 https://www.betterbusinesspodcast.com/?p=748 https://www.betterbusinesspodcast.com/episode/019/#respond https://www.betterbusinesspodcast.com/episode/019/feed/ 0 <p>The key to succeeding in business is being better than your competition, right? Well, maybe not.</p> <p>Kelli-Rae and Lane have been talking about an article this past week about the danger of focusing on better.</p> <p>The post <a rel="nofollow" href="https://www.betterbusinesspodcast.com/episode/019/">Episode 019: Focus On Being Different, Not Better</a> appeared first on <a rel="nofollow" href="https://www.betterbusinesspodcast.com">Business Can Be Better</a>.</p> The key to succeeding in business is being better than your competition, right? Well, maybe not. Kelli-Rae and Lane have been talking about an article this past week about the danger of focusing on better. The key to succeeding in business is being better than your competition, right? Well, maybe not.<br /> <br /> Kelli-Rae and Lane have been talking about an article this past week about the danger of focusing on better. Kelli-Rae and Lane clean 32:58 Episode 018: Know Your Numbers https://www.betterbusinesspodcast.com/episode/018/ Tue, 03 Dec 2019 20:32:00 +0000 https://www.betterbusinesspodcast.com/?p=732 https://www.betterbusinesspodcast.com/episode/018/#respond https://www.betterbusinesspodcast.com/episode/018/feed/ 0 <p>A commonly unpopular part of business ownership is the numbers. Too many entrepreneurs avoid opening their bookkeeping and looking at their profit & loss or analyzing their margins or getting a clear picture of cash flow. This isn't true for everyone, of course. But many small business owners aren't the type who love digging into the numbers.</p> <p>The post <a rel="nofollow" href="https://www.betterbusinesspodcast.com/episode/018/">Episode 018: Know Your Numbers</a> appeared first on <a rel="nofollow" href="https://www.betterbusinesspodcast.com">Business Can Be Better</a>.</p> A commonly unpopular part of business ownership is the numbers. Too many entrepreneurs avoid opening their bookkeeping and looking at their profit & loss or analyzing their margins or getting a clear picture of cash flow. This isn't true for everyone, A commonly unpopular part of business ownership is the numbers. Too many entrepreneurs avoid opening their bookkeeping and looking at their profit & loss or analyzing their margins or getting a clear picture of cash flow. This isn't true for everyone, of course. But many small business owners aren't the type who love digging into the numbers. Kelli-Rae and Lane clean 52:03 Episode 017: How to Have the Challenging Conversations https://www.betterbusinesspodcast.com/episode/017/ Tue, 26 Nov 2019 20:21:00 +0000 https://www.betterbusinesspodcast.com/?p=725 https://www.betterbusinesspodcast.com/episode/017/#respond https://www.betterbusinesspodcast.com/episode/017/feed/ 0 <p>One of the harder things in business can be the difficult conversations you need to have once in a while. Some personalities really struggle with having to talk to employees, partners, or contractors about challenging topics. But, done well, these conversations open the doors to greatness.</p> <p>The post <a rel="nofollow" href="https://www.betterbusinesspodcast.com/episode/017/">Episode 017: How to Have the Challenging Conversations</a> appeared first on <a rel="nofollow" href="https://www.betterbusinesspodcast.com">Business Can Be Better</a>.</p> One of the harder things in business can be the difficult conversations you need to have once in a while. Some personalities really struggle with having to talk to employees, partners, or contractors about challenging topics. But, done well, One of the harder things in business can be the difficult conversations you need to have once in a while. Some personalities really struggle with having to talk to employees, partners, or contractors about challenging topics. But, done well, these conversations open the doors to greatness. Kelli-Rae and Lane clean 49:08 Episode 016: How to Market Your Business with No Money https://www.betterbusinesspodcast.com/episode/016/ Tue, 19 Nov 2019 20:17:00 +0000 https://www.betterbusinesspodcast.com/?p=721 https://www.betterbusinesspodcast.com/episode/016/#respond https://www.betterbusinesspodcast.com/episode/016/feed/ 0 <p>When you have a new business, money can be tight. But marketing still needs to be done if you hope to be successful. So how do you market for cheap or free?</p> <p>The post <a rel="nofollow" href="https://www.betterbusinesspodcast.com/episode/016/">Episode 016: How to Market Your Business with No Money</a> appeared first on <a rel="nofollow" href="https://www.betterbusinesspodcast.com">Business Can Be Better</a>.</p> When you have a new business, money can be tight. But marketing still needs to be done if you hope to be successful. So how do you market for cheap or free? When you have a new business, money can be tight. But marketing still needs to be done if you hope to be successful. So how do you market for cheap or free? Kelli-Rae and Lane clean 36:26 Episode 015: Should You Have a Mentor https://www.betterbusinesspodcast.com/episode/015/ Tue, 05 Nov 2019 20:13:00 +0000 https://www.betterbusinesspodcast.com/?p=717 https://www.betterbusinesspodcast.com/episode/015/#respond https://www.betterbusinesspodcast.com/episode/015/feed/ 0 <p>Every business owner seems to have a mentor (or two or three) these days. What's the deal with business mentors? Should you have a mentor? What is a mentor?</p> <p>The post <a rel="nofollow" href="https://www.betterbusinesspodcast.com/episode/015/">Episode 015: Should You Have a Mentor</a> appeared first on <a rel="nofollow" href="https://www.betterbusinesspodcast.com">Business Can Be Better</a>.</p> Every business owner seems to have a mentor (or two or three) these days. What's the deal with business mentors? Should you have a mentor? What is a mentor? Every business owner seems to have a mentor (or two or three) these days. What's the deal with business mentors? Should you have a mentor? What is a mentor? Kelli-Rae and Lane clean 45:33 Episode 014: How to Systemize Your Business https://www.betterbusinesspodcast.com/episode/014/ Tue, 29 Oct 2019 19:07:00 +0000 https://www.betterbusinesspodcast.com/?p=712 https://www.betterbusinesspodcast.com/episode/014/#respond https://www.betterbusinesspodcast.com/episode/014/feed/ 0 <p>An essential part of making a business able to grow, scalable, is having systems in place. Kelli-Rae and Lane talk about how to go about creating systems. Where do you start? What does a system look like?</p> <p>The post <a rel="nofollow" href="https://www.betterbusinesspodcast.com/episode/014/">Episode 014: How to Systemize Your Business</a> appeared first on <a rel="nofollow" href="https://www.betterbusinesspodcast.com">Business Can Be Better</a>.</p> An essential part of making a business able to grow, scalable, is having systems in place. Kelli-Rae and Lane talk about how to go about creating systems. Where do you start? What does a system look like? An essential part of making a business able to grow, scalable, is having systems in place. Kelli-Rae and Lane talk about how to go about creating systems. Where do you start? What does a system look like? Kelli-Rae and Lane clean 54:38