Business Can Be Better https://www.betterbusinesspodcast.com/episodes/ A podcast for business owners. Wed, 11 Mar 2020 21:55:35 +0000 en hourly 1 https://wordpress.org/?v=5.3.2 https://www.betterbusinesspodcast.com/wp-content/uploads/2019/05/business-can-be-better-podcast-icon-small.png Business Can Be Better https://www.betterbusinesspodcast.com/episodes/ 32 32 Kelli-Rae is Canada's best-reviewed business coach and consultant, and Lane is an award-winning marketer. Together they host a podcast that guides business owners to better success. Kelli-Rae and Lane clean episodic Kelli-Rae and Lane lane@londonroadmedia.com lane@londonroadmedia.com (Kelli-Rae and Lane) A podcast for business owners. Business Can Be Better https://www.betterbusinesspodcast.com/wp-content/uploads/2019/05/business-can-be-better-podcast-cover-large.png https://www.betterbusinesspodcast.com/episodes/ TV-G Alberta, Canada Weekly Episode 029: Working On Your Business Vs. In Your Business https://www.betterbusinesspodcast.com/episode/029/ Wed, 11 Mar 2020 21:55:33 +0000 https://www.betterbusinesspodcast.com/?p=851 https://www.betterbusinesspodcast.com/episode/029/#respond https://www.betterbusinesspodcast.com/episode/029/feed/ 0 <p>You've likely heard speakers and coaches and entrepreneurs talk about working on your business rather than in your business. It's the switch that is said needs to be made to start really growing a business.</p> <p>The post <a rel="nofollow" href="https://www.betterbusinesspodcast.com/episode/029/">Episode 029: Working On Your Business Vs. In Your Business</a> appeared first on <a rel="nofollow" href="https://www.betterbusinesspodcast.com">Business Can Be Better</a>.</p> You've likely heard speakers and coaches and entrepreneurs talk about working on your business rather than in your business. It's the switch that is said needs to be made to start really growing a business. You've likely heard speakers and coaches and entrepreneurs talk about working on your business rather than in your business. It's the switch that is said needs to be made to start really growing a business. Kelli-Rae and Lane clean 36:18 Episode 028: What Is Your Sales Philosophy? https://www.betterbusinesspodcast.com/episode/028/ Thu, 05 Mar 2020 19:23:35 +0000 https://www.betterbusinesspodcast.com/?p=845 https://www.betterbusinesspodcast.com/episode/028/#respond https://www.betterbusinesspodcast.com/episode/028/feed/ 0 <p>Sales people have a bad reputation. A few bad apples have ruined how we think of sales, but sales should be a great experience!</p> <p>The post <a rel="nofollow" href="https://www.betterbusinesspodcast.com/episode/028/">Episode 028: What Is Your Sales Philosophy?</a> appeared first on <a rel="nofollow" href="https://www.betterbusinesspodcast.com">Business Can Be Better</a>.</p> Sales people have a bad reputation. A few bad apples have ruined how we think of sales, but sales should be a great experience! Sales people have a bad reputation. A few bad apples have ruined how we think of sales, but sales should be a great experience! Kelli-Rae and Lane clean 34:40 Episode 027: How to Build a Sellable Business https://www.betterbusinesspodcast.com/episode/027/ Wed, 26 Feb 2020 22:48:38 +0000 https://www.betterbusinesspodcast.com/?p=834 https://www.betterbusinesspodcast.com/episode/027/#respond https://www.betterbusinesspodcast.com/episode/027/feed/ 0 <p>Lane sold his marketing firm! Companies in this industry are difficult to sell, so what helped make London Road Media an asset that someone else would want to purchase? How can you build your business to be sellable?</p> <p>The post <a rel="nofollow" href="https://www.betterbusinesspodcast.com/episode/027/">Episode 027: How to Build a Sellable Business</a> appeared first on <a rel="nofollow" href="https://www.betterbusinesspodcast.com">Business Can Be Better</a>.</p> Lane sold his marketing firm! Companies in this industry are difficult to sell, so what helped make London Road Media an asset that someone else would want to purchase? How can you build your business to be sellable? Lane sold his marketing firm! Companies in this industry are difficult to sell, so what helped make London Road Media an asset that someone else would want to purchase? How can you build your business to be sellable? Kelli-Rae and Lane clean 32:24 Episode 026: How to Use Permission Marketing in Your Business https://www.betterbusinesspodcast.com/episode/026/ Thu, 20 Feb 2020 19:14:20 +0000 https://www.betterbusinesspodcast.com/?p=818 https://www.betterbusinesspodcast.com/episode/026/#respond https://www.betterbusinesspodcast.com/episode/026/feed/ 0 <p>Email marketing, SMS text message marketing, Facebook Messenger marketing — there are many forms of permission marketing, but all of them are quite different. So how do you put them to work in your business?</p> <p>The post <a rel="nofollow" href="https://www.betterbusinesspodcast.com/episode/026/">Episode 026: How to Use Permission Marketing in Your Business</a> appeared first on <a rel="nofollow" href="https://www.betterbusinesspodcast.com">Business Can Be Better</a>.</p> Email marketing, SMS text message marketing, Facebook Messenger marketing — there are many forms of permission marketing, but all of them are quite different. So how do you put them to work in your business? Email marketing, SMS text message marketing, Facebook Messenger marketing — there are many forms of permission marketing, but all of them are quite different. So how do you put them to work in your business? Kelli-Rae and Lane clean 30:09 Episode 025: The Future of Retail https://www.betterbusinesspodcast.com/episode/025/ Thu, 06 Feb 2020 22:15:50 +0000 https://www.betterbusinesspodcast.com/?p=808 https://www.betterbusinesspodcast.com/episode/025/#respond https://www.betterbusinesspodcast.com/episode/025/feed/ 0 <p>Brick-and-mortar retailers have been facing many new challenges in the last decade, and especially the last few years, with online competition and advancing technology and changes in consumer behaviour requiring a new way of doing business. But with new challenges come new opportunities.</p> <p>The post <a rel="nofollow" href="https://www.betterbusinesspodcast.com/episode/025/">Episode 025: The Future of Retail</a> appeared first on <a rel="nofollow" href="https://www.betterbusinesspodcast.com">Business Can Be Better</a>.</p> Brick-and-mortar retailers have been facing many new challenges in the last decade, and especially the last few years, with online competition and advancing technology and changes in consumer behaviour requiring a new way of doing business. Brick-and-mortar retailers have been facing many new challenges in the last decade, and especially the last few years, with online competition and advancing technology and changes in consumer behaviour requiring a new way of doing business. But with new challenges come new opportunities. Kelli-Rae and Lane clean 1:02:35 Episode 024: Handling Haters and Nixing Negativity https://www.betterbusinesspodcast.com/episode/024/ Thu, 30 Jan 2020 17:54:00 +0000 https://www.betterbusinesspodcast.com/?p=800 https://www.betterbusinesspodcast.com/episode/024/#respond https://www.betterbusinesspodcast.com/episode/024/feed/ 0 <p>How do you deal with the people who don't like you or your brand? Do you worry about what people will think when you have a public presence?</p> <p>Kelli-Rae and Lane talk about their experience with handling the haters. </p> <p>The post <a rel="nofollow" href="https://www.betterbusinesspodcast.com/episode/024/">Episode 024: Handling Haters and Nixing Negativity</a> appeared first on <a rel="nofollow" href="https://www.betterbusinesspodcast.com">Business Can Be Better</a>.</p> How do you deal with the people who don't like you or your brand? Do you worry about what people will think when you have a public presence? Kelli-Rae and Lane talk about their experience with handling the haters. How do you deal with the people who don't like you or your brand? Do you worry about what people will think when you have a public presence?<br /> <br /> Kelli-Rae and Lane talk about their experience with handling the haters. Kelli-Rae and Lane clean 56:15 Episode 023: Avoid Failing Business by Knowing Your Market https://www.betterbusinesspodcast.com/episode/023/ Thu, 23 Jan 2020 19:09:28 +0000 https://www.betterbusinesspodcast.com/?p=790 https://www.betterbusinesspodcast.com/episode/023/#respond https://www.betterbusinesspodcast.com/episode/023/feed/ 0 <p>How well do you know your market? Do you know how large it is, how much market share you have or can hope to gain, how saturated or under-served it is, who your major competitors are?</p> <p>Too often, businesses pop up that you can see are doomed to fail because there is no market to support them or they have no differentiator in a saturated market.</p> <p>The post <a rel="nofollow" href="https://www.betterbusinesspodcast.com/episode/023/">Episode 023: Avoid Failing Business by Knowing Your Market</a> appeared first on <a rel="nofollow" href="https://www.betterbusinesspodcast.com">Business Can Be Better</a>.</p> How well do you know your market? Do you know how large it is, how much market share you have or can hope to gain, how saturated or under-served it is, who your major competitors are? Too often, businesses pop up that you can see are doomed to fail be... How well do you know your market? Do you know how large it is, how much market share you have or can hope to gain, how saturated or under-served it is, who your major competitors are?<br /> <br /> Too often, businesses pop up that you can see are doomed to fail because there is no market to support them or they have no differentiator in a saturated market. Kelli-Rae and Lane clean 56:21 Episode 022: How to Earn Fans with Content https://www.betterbusinesspodcast.com/episode/022/ Thu, 16 Jan 2020 17:49:00 +0000 https://www.betterbusinesspodcast.com/?p=780 https://www.betterbusinesspodcast.com/episode/022/#respond https://www.betterbusinesspodcast.com/episode/022/feed/ 0 <p>The word "content" has become so common in the last couple of years — Facebook content, YouTube content, blog content, Instagram content, content, content, content. We've begun referring to our videos and graphics and photos and stories and articles as just "content."</p> <p>But how do you use content to create raving fans of your brand? It's what content marketing does so well. But how?</p> <p>The post <a rel="nofollow" href="https://www.betterbusinesspodcast.com/episode/022/">Episode 022: How to Earn Fans with Content</a> appeared first on <a rel="nofollow" href="https://www.betterbusinesspodcast.com">Business Can Be Better</a>.</p> The word "content" has become so common in the last couple of years — Facebook content, YouTube content, blog content, Instagram content, content, content, content. We've begun referring to our videos and graphics and photos and stories and articles as... The word "content" has become so common in the last couple of years — Facebook content, YouTube content, blog content, Instagram content, content, content, content. We've begun referring to our videos and graphics and photos and stories and articles as just "content."<br /> <br /> But how do you use content to create raving fans of your brand? It's what content marketing does so well. But how? Kelli-Rae and Lane clean 49:17 Episode 021: Is the Customer Always Right? https://www.betterbusinesspodcast.com/episode/021/ Thu, 09 Jan 2020 23:11:00 +0000 https://www.betterbusinesspodcast.com/?p=769 https://www.betterbusinesspodcast.com/episode/021/#respond https://www.betterbusinesspodcast.com/episode/021/feed/ 0 <p>What's your customer service mentality? Do you approach your business with the idea that the customer is always right? Or have you found a different model for customer service?</p> <p>The post <a rel="nofollow" href="https://www.betterbusinesspodcast.com/episode/021/">Episode 021: Is the Customer Always Right?</a> appeared first on <a rel="nofollow" href="https://www.betterbusinesspodcast.com">Business Can Be Better</a>.</p> What's your customer service mentality? Do you approach your business with the idea that the customer is always right? Or have you found a different model for customer service? What's your customer service mentality? Do you approach your business with the idea that the customer is always right? Or have you found a different model for customer service? Kelli-Rae and Lane clean 44:06 Episode 020: What’s Your Exit Strategy https://www.betterbusinesspodcast.com/episode/020/ Thu, 12 Dec 2019 15:00:00 +0000 https://www.betterbusinesspodcast.com/?p=762 https://www.betterbusinesspodcast.com/episode/020/#respond https://www.betterbusinesspodcast.com/episode/020/feed/ 0 <p>At some point, you're going to need to pass on your business to someone else. It might be to a family member, business partner, or a buyer. So what's your exit plan?</p> <p>The post <a rel="nofollow" href="https://www.betterbusinesspodcast.com/episode/020/">Episode 020: What’s Your Exit Strategy</a> appeared first on <a rel="nofollow" href="https://www.betterbusinesspodcast.com">Business Can Be Better</a>.</p> At some point, you're going to need to pass on your business to someone else. It might be to a family member, business partner, or a buyer. So what's your exit plan? At some point, you're going to need to pass on your business to someone else. It might be to a family member, business partner, or a buyer. So what's your exit plan? Kelli-Rae and Lane clean 41:19