The word “content” has become so common in the last couple of years — Facebook content, YouTube content, blog content, Instagram content, content, content, content. We’ve begun referring to our videos and graphics and photos and stories and articles as just “content.”
But how do you use content to create raving fans of your brand? It’s what content marketing does so well. But how?
A commonly unpopular part of business ownership is the numbers. Too many entrepreneurs avoid opening their bookkeeping and looking at their profit & loss or analyzing their margins or getting a clear picture of cash flow. This isn’t true for everyone, of course. But many small business owners aren’t the type who love digging into the numbers.
One of the harder things in business can be the difficult conversations you need to have once in a while. Some personalities really struggle with having to talk to employees, partners, or contractors about challenging topics. But, done well, these conversations open the doors to greatness.