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A Podcast For Business Owners
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better business podcast hosts kelli rae and lane talking during the podcast
30 Jan 2020

Episode 024: Handling Haters and Nixing Negativity

How do you deal with the people who don’t like you or your brand? Do you worry about what people will think when you have a public presence?

Kelli-Rae and Lane talk about their experience with handling the haters.

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better business podcast host kelli rae working on her computer at her desk
23 Jan 2020

Episode 023: Avoid Failing Business by Knowing Your Market

How well do you know your market? Do you know how large it is, how much market share you have or can hope to gain, how saturated or under-served it is, who your major competitors are?

Too often, businesses pop up that you can see are doomed to fail because there is no market to support them or they have no differentiator in a saturated market.

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better business podcast host lane getting ready to go live
16 Jan 2020

Episode 022: How to Earn Fans with Content

The word “content” has become so common in the last couple of years — Facebook content, YouTube content, blog content, Instagram content, content, content, content. We’ve begun referring to our videos and graphics and photos and stories and articles as just “content.”

But how do you use content to create raving fans of your brand? It’s what content marketing does so well. But how?

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better business podcast co host kelli rae looking off into the distance surprised
9 Jan 2020

Episode 021: Is the Customer Always Right?

What’s your customer service mentality? Do you approach your business with the idea that the customer is always right? Or have you found a different model for customer service?

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better business podcast host kelli rae and lane making funny faces before podcast
12 Dec 2019

Episode 020: What’s Your Exit Strategy

At some point, you’re going to need to pass on your business to someone else. It might be to a family member, business partner, or a buyer. So what’s your exit plan?

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better business podcast host kelli rae holding shoe like a phone
5 Dec 2019

Episode 019: Focus On Being Different, Not Better

The key to succeeding in business is being better than your competition, right? Well, maybe not.

Kelli-Rae and Lane have been talking about an article this past week about the danger of focusing on better.

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better business podcast host lane looking at computer frustrated
3 Dec 2019

Episode 018: Know Your Numbers

A commonly unpopular part of business ownership is the numbers. Too many entrepreneurs avoid opening their bookkeeping and looking at their profit & loss or analyzing their margins or getting a clear picture of cash flow. This isn’t true for everyone, of course. But many small business owners aren’t the type who love digging into the numbers.

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better business podcast host kelli rae and lane taking selfie before new episode
26 Nov 2019

Episode 017: How to Have the Challenging Conversations

One of the harder things in business can be the difficult conversations you need to have once in a while. Some personalities really struggle with having to talk to employees, partners, or contractors about challenging topics. But, done well, these conversations open the doors to greatness.

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podcast hosts kelli rae and lane working on video project
19 Nov 2019

Episode 016: How to Market Your Business with No Money

When you have a new business, money can be tight. But marketing still needs to be done if you hope to be successful. So how do you market for cheap or free?

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better business podcast hosts kelli rae and lane taking selfie during podcast
5 Nov 2019

Episode 015: Should You Have a Mentor

Every business owner seems to have a mentor (or two or three) these days. What’s the deal with business mentors? Should you have a mentor? What is a mentor?

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Latest Episodes

  • Episode 044: The Art of Negotiation with Esmarilin Rauda January 12, 2021
  • Episode 043: Secrets to Success with Shane Wenzel December 8, 2020
  • Episode 042: When to Outsource Your Marketing and When to Keep it in House November 24, 2020
  • Episode 041: Racism & Business – What to Do, What to Say & How to Have Everyone Win November 17, 2020
  • Episode 040: Taking the Entrepreneurial Plunge with Jen McCarthy October 27, 2020
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