Episode 028: What Is Your Sales Philosophy?
Sales people have a bad reputation. A few bad apples have ruined how we think of sales, but sales should be a great experience!
Episode 027: How to Build a Sellable Business
Lane sold his marketing firm! Companies in this industry are difficult to sell, so what helped make London Road Media an asset that someone else would want to purchase? How can you build your business to be sellable?
Episode 026: How to Use Permission Marketing in Your Business
Email marketing, SMS text message marketing, Facebook Messenger marketing — there are many forms of permission marketing, but all of them are quite different. So how do you put them to work in your business?
Episode 025: The Future of Retail
Brick-and-mortar retailers have been facing many new challenges in the last decade, and especially the last few years, with online competition and advancing technology and changes in consumer behaviour requiring a new way of doing business. But with new challenges come new opportunities.
Episode 024: Handling Haters and Nixing Negativity
How do you deal with the people who don’t like you or your brand? Do you worry about what people will think when you have a public presence?
Kelli-Rae and Lane talk about their experience with handling the haters.
Episode 023: Avoid Failing Business by Knowing Your Market
How well do you know your market? Do you know how large it is, how much market share you have or can hope to gain, how saturated or under-served it is, who your major competitors are?
Too often, businesses pop up that you can see are doomed to fail because there is no market to support them or they have no differentiator in a saturated market.
Episode 022: How to Earn Fans with Content
The word “content” has become so common in the last couple of years — Facebook content, YouTube content, blog content, Instagram content, content, content, content. We’ve begun referring to our videos and graphics and photos and stories and articles as just “content.”
But how do you use content to create raving fans of your brand? It’s what content marketing does so well. But how?
Episode 021: Is the Customer Always Right?
What’s your customer service mentality? Do you approach your business with the idea that the customer is always right? Or have you found a different model for customer service?
Episode 020: What’s Your Exit Strategy
At some point, you’re going to need to pass on your business to someone else. It might be to a family member, business partner, or a buyer. So what’s your exit plan?
Episode 019: Focus On Being Different, Not Better
The key to succeeding in business is being better than your competition, right? Well, maybe not.
Kelli-Rae and Lane have been talking about an article this past week about the danger of focusing on better.