Brick-and-mortar retailers have been facing many new challenges in the last decade, and especially the last few years, with online competition and advancing technology and changes in consumer behaviour requiring a new way of doing business. But with new challenges come new opportunities.
How do you deal with the people who don’t like you or your brand? Do you worry about what people will think when you have a public presence?
Kelli-Rae and Lane talk about their experience with handling the haters.
How well do you know your market? Do you know how large it is, how much market share you have or can hope to gain, how saturated or under-served it is, who your major competitors are?
Too often, businesses pop up that you can see are doomed to fail because there is no market to support them or they have no differentiator in a saturated market.
The word “content” has become so common in the last couple of years — Facebook content, YouTube content, blog content, Instagram content, content, content, content. We’ve begun referring to our videos and graphics and photos and stories and articles as just “content.”
But how do you use content to create raving fans of your brand? It’s what content marketing does so well. But how?
A commonly unpopular part of business ownership is the numbers. Too many entrepreneurs avoid opening their bookkeeping and looking at their profit & loss or analyzing their margins or getting a clear picture of cash flow. This isn’t true for everyone, of course. But many small business owners aren’t the type who love digging into the numbers.
One of the harder things in business can be the difficult conversations you need to have once in a while. Some personalities really struggle with having to talk to employees, partners, or contractors about challenging topics. But, done well, these conversations open the doors to greatness.
When you have a new business, money can be tight. But marketing still needs to be done if you hope to be successful. So how do you market for cheap or free?