Episode 032: Online Marketing & Sales
Kelli-Rae and Former Co-Host, Lane Anderson, talk about what you should be doing with online marketing and sales during these unprecedented times.
Episode 031: Six Human Needs
Kelli-Rae and Guest Speaker Bonnie Provencal, Proven Progress, talk about the six human needs.
Episode 030: Coping With Stress
Kelli-Rae and Guest Speaker Richard Haynes, MBA, CPC, ACC, Empower Potential Coaching talk about how to handle stress and even thrive during these times!
Episode 029: Working On Your Business Vs. In Your Business
You’ve likely heard speakers and coaches and entrepreneurs talk about working on your business rather than in your business. It’s the switch that is said needs to be made to start really growing a business.
Episode 028: What Is Your Sales Philosophy?
Sales people have a bad reputation. A few bad apples have ruined how we think of sales, but sales should be a great experience!
Episode 027: How to Build a Sellable Business
Lane sold his marketing firm! Companies in this industry are difficult to sell, so what helped make London Road Media an asset that someone else would want to purchase? How can you build your business to be sellable?
Episode 026: How to Use Permission Marketing in Your Business
Email marketing, SMS text message marketing, Facebook Messenger marketing — there are many forms of permission marketing, but all of them are quite different. So how do you put them to work in your business?
Episode 025: The Future of Retail
Brick-and-mortar retailers have been facing many new challenges in the last decade, and especially the last few years, with online competition and advancing technology and changes in consumer behaviour requiring a new way of doing business. But with new challenges come new opportunities.
Episode 024: Handling Haters and Nixing Negativity
How do you deal with the people who don’t like you or your brand? Do you worry about what people will think when you have a public presence?
Kelli-Rae and Lane talk about their experience with handling the haters.
Episode 023: Avoid Failing Business by Knowing Your Market
How well do you know your market? Do you know how large it is, how much market share you have or can hope to gain, how saturated or under-served it is, who your major competitors are?
Too often, businesses pop up that you can see are doomed to fail because there is no market to support them or they have no differentiator in a saturated market.