Kelli-Rae and Former Co-Host, Lane Anderson, talk about what you should be doing with online marketing and sales during these unprecedented times.
You’ve likely heard speakers and coaches and entrepreneurs talk about working on your business rather than in your business. It’s the switch that is said needs to be made to start really growing a business.
Email marketing, SMS text message marketing, Facebook Messenger marketing — there are many forms of permission marketing, but all of them are quite different. So how do you put them to work in your business?
Brick-and-mortar retailers have been facing many new challenges in the last decade, and especially the last few years, with online competition and advancing technology and changes in consumer behaviour requiring a new way of doing business. But with new challenges come new opportunities.
How do you deal with the people who don’t like you or your brand? Do you worry about what people will think when you have a public presence?
Kelli-Rae and Lane talk about their experience with handling the haters.
How well do you know your market? Do you know how large it is, how much market share you have or can hope to gain, how saturated or under-served it is, who your major competitors are?
Too often, businesses pop up that you can see are doomed to fail because there is no market to support them or they have no differentiator in a saturated market.