How well do you know your market? Do you know how large it is, how much market share you have or can hope to gain, how saturated or under-served it is, who your major competitors are?
Too often, businesses pop up that you can see are doomed to fail because there is no market to support them or they have no differentiator in a saturated market.
Kelli-Rae and Lane talk about getting to know your market so you know how (or if) to develop your business for success.
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Thanks, business owners!