The word “content” has become so common in the last couple of years — Facebook content, YouTube content, blog content, Instagram content, content, content, content. We’ve begun referring to our videos and graphics and photos and stories and articles as just “content.”
But how do you use content to create raving fans of your brand? It’s what content marketing does so well. But how?
Kelli-Rae and Lane talk about content marketing and what makes fan-earning content for a business.
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